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GET TO KNOW US |
Founded
1977
Headquarters
DULUTH, GA
Offices in the
US & CANADA
NYSE:
PRI
S&P Midcap 400 FORTUNE 1000® & Russell 1000
OVER
151,000
licensed representatives across the U.S. & Canada as of December 31, 2025
OVER
2,800
employees as of December 31, 2025
#3
ISSUER
of term life insurance in U.S. & Canada in 2025
WHO WE ARE
Primerica proudly serves as a leading provider of financial products and services to middle-income households in the U.S. and Canada. Our independent licensed representatives educate Primerica clients about how to better prepare for a more secure financial future.
WHAT WE BELIEVE
We believe it is important to provide families financial education in straightforward language on important financial principles so they can reduce debt, invest for the future and plan for the unexpected. Our company was built on the philosophy of "Buy Term and Invest the Difference." This approach encourages families to purchase affordable term life insurance so they can get the highest amount of coverage for the lowest cost, freeing up money to invest in their family's future.
OUR PRODUCTS
Primerica markets financial products and services from some of the world's more recognizable companies.
TERM LIFE
Primerica offers cost-effective term life insurance to help you protect your family in the years when they need it most.
INVESTMENTS
Primerica pioneered the "Buy Term and Invest the Difference" approach, which combines term life insurance with a sound strategy of investments.
MORTGAGES
Primerica Mortgage, LLC helps families realize their dream of home ownership and develop personalized strategies to pay down debt using home equity and debt consolidation. In Canada, clients are referred to strategic partners for their mortgage and debt consolidation needs under our Mortgage Loans Referral Program.
AUTO & HOME
You can take the hassle out of protecting your home and automobiles with Primerica Secure™ and Answer Financial®, Inc. (U.S.) and Surex (Canada).
PRE-PAID LEGAL
The Primerica Legal Protection Program (PLPP) and Pre-Paid Legal Services (PPLS in Canada) can help to protect you against potentially devastating legal problems.
HEALTH BENEFITS (CANADA)
EDGE offers income protection products to provide financial support if a client's income is disrupted by accident, sickness or, permanent disability.
STRATEGIC PARTNERS
Primerica's strategic partners comprise some of the most prominent companies in the financial services industry.
Refer to the IMPORTANT ENDNOTES for additional details.
How |
5.5million+LIVES COVERED BY TERM LIFE INSURANCE ~3.1millionClient investment accounts |
$1.76billionlife insurance benefits paid $111.8billionof Term Life Face amount Issued |
$14.9billionof investment & savings products sold $128.9billionClient assets under management |
INDUSTRY AWARDS AND RECOGNITION
 In 2026, Primerica was recognized by TIME as one of America's Best Financial Services.2 |
 Forbes Magazine recognized Primerica as one of America's Best Insurance Companies in 2022.3 |
 AM Best has rated Primerica's financial strength as A+ (Superior).5 |
 Primerica was recognized as a Top Workplace for the fourth consecutive year. |
 Accredited since 1980, Primerica, Inc. holds a A+ rating with the Better Business Bureau (BBB).6 |
SERVING ALL MARKETSOur Strategic Markets' organizations support the growth and mentorship of all representatives. An example of our ability to reach all segments of the middle market is the strong representation we have of women representatives who make up over 60% of our total sales force. |
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IMPORTANT ENDNOTES: Life Insurance: Primerica representatives market term life insurance underwritten by National Benefit Life Insurance Company (Home Office: Long Island City, NY) in New York and Primerica Life Insurance Company (Executive Offices: Duluth, GA) in all other U.S. jurisdictions; In Canada, life insurance and segregated funds are offered through Primerica Life Insurance Company of Canada, Head Office: 6985 Financial Drive, Suite 400, Mississauga, ON L5N 0G3 | Phone: 905-812-2900. Investments: In the U.S., securities are offered by PFS Investments Inc. (PFSI), 1 Primerica Parkway, Duluth, Georgia 30099-0001. Primerica and PFSI are affiliated companies. In Canada, mutual funds are offered by PFSL Investments Canada Ltd., mutual fund dealer, Head Office: Mississauga, Ontario. U.S. Mortgage & Home Equity Loans: Primerica Mortgage, LLC, NMLS ID # 1723477 (https://nmlsconsumeraccess.org). EQUAL HOUSING OPPORTUNITY. Primerica Mortgage, LLC is a state licensed Mortgage Broker (1 Primerica Parkway, Duluth, GA 30099-0001, 1-855-357-1054). Mortgage products are offered through Rocket Mortgage, LLC, NMLS ID # 3030. Home Equity Mortgage Loans are offered through Spring EQ, LLC, NMLS ID # 1464945. For additional disclosures and a list of states where residential mortgage loans are offered please visit https:// bit.ly/PriMortgage. Mortgage Loans (Canada): Primerica does not deal in mortgages or debt consolidation lending. Primerica representatives make simple referrals to 8Twelve Mortgage Corp. and Rocket Mortgage Canada ULC for mortgages and debt consolidation loans secured by residential real estate. Auto and Home Solutions: In the United States, insurance referrals are offered through Primerica SecureTM, an insurance referral program in which representatives may refer individuals to Answer Financial® Inc., which offers insurance products and services through its licensed affiliates. Primerica, its representatives and the Primerica SecureTM program do not represent any of the insurers in the program. In Canada, Auto & Home Insurance is offered through a referral arrangement by contractual agreement between SurexDirect.com Ltd., SurexDirect.com (Ontario) Ltd., Primerica Life Insurance Company of Canada and PFSL Investments Canada Ltd. Auto & Home Insurance is not directly offered by Primerica. Legal and Identity Protection: In the U.S., Primerica Legal Protection Program legal protection services are offered by PPLSI or applicable subsidiary, through contractual agreement between Primerica Client Services, Inc. and PPLSI. PPLSI provides access to legal services offered by a network of provider law firms to PPLSI members through membership-based participation. In Canada, Pre-Paid Legal Services are offered by Pre-Paid Legal Services, Inc., through contractual agreement between Primerica Client Services Inc., PFSL Investments Canada Ltd., and PPL Legal Care of Canada Corporation dba PPLSI, a subsidiary of Pre-Paid Legal Services, Inc. Primerica representatives refer clients to PPLSI. Health Benefits: Primerica's independent sales representatives promote and market insurance products that are administered by The Edge Benefits Inc. and that are underwritten by various Canadian insurers unaffiliated with Primerica. Not all products and services are available in all states, territories, or the District of Columbia or all Canadian provinces and territories. A representative's ability to offer products from the companies listed is subject to state and federal, or in Canada, provincial or territorial, licensing and certification requirements.
1. Numbers reflect the combined totals or daily average, as indicated above, as of, or for the year ended, December 31, 2025, for the Life Insurance companies (see Life Insurance, above), the investments companies (see Investments, above), and, with respect to segregated funds, Primerica Life Insurance Company of Canada, Head Office: Suite 400, 985 Financial Drive, Mississauga, ON, L5N 0G3, Phone: 1-800-387-7876. Each company is responsible for its own financial obligations. 2. TIME.com, "TIME America's Best Financial Services 2026," February 5, 2026. 3. Forbes.com, "Forbes 2022 America's Best Insurance Companies," October 30, 2025. 4. The following Primerica life insurance companies have been rated A+ (Superior) by AM Best, as of February 26, 2026: Primerica Life Insurance Company, Primerica Life Insurance Company of Canada, and National Benefit Life Insurance Company. AM Best ratings range in order from the highest ratings as follows: A++, A+, A, A-, B++, B+, B, B-, C++, C+, C, C-, D, E, F. For the latest Best's Credit Rating, access www.ambest.com. 5. Primerica, Inc. is an accredited member of the Better Business Bureau. BBB Accreditation Standards represent standards for business accreditation by BBBs in North America. These standards are based on BBB's determination of the attributes of a better business. For a business to qualify for BBB Accreditation, it must continually meet these standards. BBB charges a fee for BBB Accreditation. To be accredited by BBB, a business or organization affirms that it meets and will abide by the following standards listed here (https://www.bbb.org/bbb-accreditation-standards), as of January 2026.
Primerica is the trademark of Primerica, Inc. All other trademarks and service marks are the property of their respective owners. All rights reserved.
© 2025-2026 Primerica / 5.26 / A9527 / 65464 / 5448422
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